Adpunch

Technology is indeed multi-faceted. The surveillance cameras that were for so long been mounted on public places to seize suspected terrorists, have found an unexpected client – the advertising agencies. In spite of the changing face of media and...

With the product market packed with goods that look more or less similar in the eyes of the uninitiated, to standout in the crowd advertising is the only recourse. Hackneyed adverts are hardly an eye catcher nowadays. What is required is a splash of...

Putting across your thought in a realistic manner can sometimes work wonders for an ad campaign and I am hopeful of the same fortune for Dunkin Donuts latest promotion. They chose to tempt realistically, by depicting what is inside, on the outside....

Trust MTV to come up with the wackiest of creatives. Not that we are complaining, though. However, with MTV, we are, more often than not, lost in a labyrinth of assorted thoughts that we are forced to believe insanity is normal. Yes, we know MTV is...

Billboards advertising movies are quite rare these days. And even when they make a fleeting appearance, they take creativity to its nadir. Blood, gore and prop cars do not always make the best of ads. Especially, when you are advertising something as...

Triumph of the metaphors!Creativity no longer has a human face (pun highly intended!) and we are no longer stimulated by semantics. Admakers have got their research right if they flirt with the figurative. Leather equals buffalo (shoes were made of cow...

Metaphors have a telling effect on our psyche, simply because they test our IQ and at times, our EQ levels. This 'Silk Cut' creative is a fine example of this truth. On first glance, you notice a poker-faced bulldog flirting with danger and a stupid...

While headset is fine as the driver need not lift his or her hand off the steering wheel to speak on the mobile phone but can we trust the Wataniya Telecom ad that it can prevent a crash? What happens if one is so much engaged in conversing over the...

Simplicity in any expression makes for the most cherished memories and as viewers we always tend to remember advertisements that convey something in a simple yet smart manner. This is exactly why the Park Distance Control advertisement form...

The proverbial 'birdie whispering in your ear' will now see a literal manifestation. If apparitions freak you out, voices in your ear will most certainly scare the living hell out of you. Marketing Communication will soon witness a new dimension, if we...