1st for Women insurance had launched this print advertisement campaign to promote their product where they have offered lower car insurance premiums for women. The campaign has idea chosen an interesting way to communicate the message. The campaign has shown men having traits of women and the text of the ad conveys the rest.
The idea was to establish even if men having feminine traits would not qualify for the product means only women have the advantage to avail the product.
Moreover, it was considerably a good idea to emphasize the product. The text of the ad reads, ‘If men were women, we’d insure them. But they’re not. So they don’t get to pay substantially lower car insurance premiums. Cover with care.’ The campaign was created by Black River Football Club, Johannesburg, South Africa.
Via Ads of the World
