Is the world going to end in 2012? Who knows and, who cares? But the makers of the 2012 movie are all set to make us bother with their ambient stunts.

They may not be sure whether people will really become scared at theatres. Anyway, before the release of the movie, they have arranged an ambient fear tactic in the in the subway Cantagalo, in Copacabana - Rio de Janeiro, where a patch of about 45m on each side simulates a flood on the subway

CREDITS

Agency: Espaço/Z, Rio de Janeiro, Brazil

Creative Director: Antônio Guerra, Zé Maria de Oliveira.

Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra

Copywriter: Felippe Mendonça

Via: Adoholic492054