The latest anti fur print ad campaign from SAFE, an animal rights campaigner is simply outstanding in its presentation with its lucid and direct approach. The ad campaign has been created Lowe worldwide, which is much dependent on the art direction and the powerful copy of the ad campaign that reads, ‘they weren’t born to be worn’. Beyond doubt, the strap line is a class of its own, which is equally touchy.

The treatment of the basic idea of the campaign is extremely excellent.

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