Integrating several ideas into one single visual can be a tricky proposition. And, not many get it right. The Acea water instruments ad is a glorious exception. Communicating a social message, the creative blends in seemingly disparate elements, such as metal pipes, gauges, fish tanks and glass funnels, to manufacture a unified theme. The result is sweet music. The message - pay water bills on time - goes down deep into the heart, for sure!

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