Inviting consumers to be a part of the brand promotion is an effective way to get their support. That is why more and more brands are trying to lure consumers with new competitions. Sometimes consumers are invited to provide new suggestions, or create a viral video for the brand. All these efforts, if used in a right sense, will definitely help to increase the consumer confidence on the brand.
Here, Adidas International presents the challenge to “create your own Adicolor” with a set of print advertisements from Spain. The campaign, developed by TBWA Barcelona, is a brilliant effort with the beautiful art direction.
CREDITS
Agency: TBWA Barcelona, Spain
Creative Directors: Ramón Sala, Miquel Sales & Fer Garcia
Art Director: Jordi rins
Copywriter: Albert Calsina
Photographer: Ramón Serrano
Via: Inspiration room
