The tussle and competition between new media and the traditional media is going to dominate the 53rd International Cannes Lions Advertising Festival, as the industry would be gearing up for the future of ads.



Definitely, the aggressive campaigns of the new media advertisers are constantly keeping traditional media advertisers at pains.



However, the market is still dominated by the traditional media but the new media is growing at an unbelievable speed, squeezing the share of traditional media.



However, at Cannes both the faction would be at the same platform to discus developing tools to determine effectiveness of alternative ad forms and of course a new model for getting paid for the new work accomplishment.



Via USA Today24888