Ads in the guise of signs. This effort has been done by N=5 Amsterdam for Het Zwarte Fietsenplan, a bike shop in Amsterdam.

The intention of this this ‘signvertising’ is to announce the repairing service from Het Zwarte Fietsenplan. With this intention, they put stickers on the well-known cycle lane signs in the street. They placed their stickers so that the bikes on the signs seem to have a flat tire.

An average advertising effort, in terms of its execution strategy.

Agency: N=5 Amsterdam, The Netherlands

Via: Direct daily506739