Tattered seats, a titillating, skimpily-clad crone and ageless tires would never make it to a connoisseur’s list of ingredients for a delectable concoction. The trash-can sounds like a better place. With some exceedingly savory creatives in the past, the least one would have expected from Goodyear is an encore. Clearly, Leagas Delaney’s (the admakers) attempt at crude humor has failed to hit the bull’s eye. True, ‘not all tires are the same’, but resting on one’s laurels rarely pays rich dividends. Is somebody from Goodyear listening?

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