This print advertising campaign was launched to make people aware of Chlamydia disease, which is a sexually transmitted disease and how to prevent it. The campaign has been launched by Lafa, Stockholm County Aids prevention program. The ad campaign has been woven in a letter format to convey the message in casual and formal ways both.

The idea of the ad is nice but it is difficult to ascertain if many people could be attentive to this lengthy ad, however, message is quite straight and clear. The ad campaign is credited to Ester, Stockholm, Sweden.

Via Ads of the World41559