This is an interesting print advertisement published in order to resist seduction and pornographic activities in UAE. The advertisement is showing the famous logo of Playboy, which is slightly modified to appear as the word ‘NO’ in Arabic. The advertisement was published in Al-Bayan newspaper to urge people to say no to pornography. The advertisement was launched as people in UAE are of the view that pornography is increasing day by day in UAE and there is a persistent need to stop it, as this trend, if continued, would adversely affect the society.
The presentation of the advertisement is extraordinarily straightforward and extremely simple that communicates its message very effectively. The main strength and positive aspect of the advertisement is its simplicity. At the same time, the advertisement is making its message explicit through its powerful visual presentation. The text of the advertisement reads, ‘Say NO to seduction in UAE’. The campaign was developed by Team/Y&R, Dubai.
Via Ad Blog Arabia
