Alka Seltzer had launched this print advertisement campaign in Spain to promote its tablets of indigestion headache and hangover. The campaign aims at conveying that now there is no fear of indigestion in case of eating things that are actually difficult to digest, as now this remedy is available. The campaign has taken its as usual humorous approach in the depiction of idea and message. The advertisements are showing men are riding pork, turkey and crab. These animals are depicting foods that are tough to be digested and the riding them mean, now people are free to eat them without any fear.
The presentation of the campaign is considerably good but slightly falls short if compared to its earlier campaigns. The campaign has managed to bring out the product benefit but it again distinctly clear. The punch line of the campaign reads, ‘Enjoy the ride’. The campaign was created by Tiempo BBDO Agency, Barcelona, Spain.
Via Ad Sneeze
