The new Alka Seltzer visual from BBDO Thailand is a refreshing change from the traditional ‘glass with bubbles’ indigestion tablet ads. The popper slashing through pork chops reminds you of a tracer bullet and rightly so! It is sleek, sharp, effective, and visually brilliant. Employing visual metaphors is a time-tested formula that, like in the past, doesn’t fail to tease your senses. Stunning photography and brilliant execution certainly raise your appetite for ‘medical ads’ that cause anything but nausea. Do you have the stomach for more?

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