This is the latest ad campaign lunched by Altoids, a popular brand of breath mint, titled ‘Curiously Strong’. The advertisement campaign is revolving around different explicit expressions on human faces. Probably the explicit expressions depict the effect of the mint one experiences after having it.

Due to the reason that altoids is very strong every one seems to be curious before having it, may be another explanation. The title of the advertisement is ‘Initiation’, which strategically suits the ad. The ad has been created Leo Burnett, Chicago.

Via Best Ads on TV44482