Altoids had launched this perplexing television advertisement campaign to promote its brand image. The campaign is apparently aiming to show odd humor with specific stress on promoting the new chocolate covered Altoids. There four television advertisements in the series named, Curious, Banana Hands, Australian Double Back, and Half Deer Edwards. The advertisement bearing title curious is quite strange as it features a man with hole in his head at its back. The campaign was launched specifically to lay emphasis on chocolate covered Altoids along with other abnormalities.
Though the campaign seems to be entertaining but a few eyebrows have been raised over it for being a bit repulsive as well. The campaign was produced by Biscuit in association with Australian company Animal Logic for handling special effects. The campaign was directed Tim Godsall. The campaign was conceptualized by Leo Burnett- Chicago.
