The ad seems to have used real picture to depict atrocities on innocent people and Amnesty has only few means to protect them. These photographs are for sure of countries from Africa and Middle East where political or ruling authorities are quite shaky.



The ad campaign is good with the punch line, ‘flame against fire’ however, Amnesty has earlier produced many ads that are quite effective and had powerful presentation.



The ad has been conceived and executed by DDB, Budapest.



Via 32824