We have seen an interactive poster for Calvin Klein . In the same way, this poster for Amnesty international carries a unique and innovative method to convey the message effectively.

An eye tracking camera has been installed into this poster. The poster shows a scene of domestic violence when nobody is watching. But, when somebody looks directly at the poster, the scene changes after a short, programmed delay. It shows the same couple standing together in harmony. “It happens when nobody is watching.” The copy reads.

This interactive poster, developed by Jung von Matt won a Cannes silver lion. It was erected at a bus stop in Hamburg , Germany.

Via: copyranter463959