This is unquestionably a fantastic anti-smoking print advertisement launched in Oman to urge people to quit smoking. The advertisement is no doubt designed in a manner to hit the most dangerous aspect of smoking that it affects brain. The advertisement is showing ‘IQ’ written in the middle of the advertisement and the letter ‘I’ is displayed by placing a cigarette. The burning cigarette appeared in the advertisement has shown reaching the end of it to depict the letter ‘I’ would be disappeared and only Q will be left for display.
The advertisement clearly conveys that the cigarette directly affects the brain and consequently the intelligence of a person. Therefore, the ad successfully concludes that smoking kills even brains. The most striking part is it highly concentrates on the basic idea. The punch line of the ad reads, ‘Think about it’. The campaign was created by Advertising International, Oman.
Via Media Me
