Vocal visuals, an innovative product, and a simple theme - a perfect recipe for success. And this indisputable fact has been leveraged by several admakers to create telling commercials. Of course, there have been quite a few ‘out of the box’ ideas. However, the majority has clearly played it safe. In the case of BioFresh’s ad for Antimicrobial socks, we see this trend unfold itself. And, needless to say, the moth-eaten and mushroom-shaped socks have driven the message home.

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