This is a humorous print advertisement campaign launched by Aquent Jobs in Malaysia to promote its brand name. The campaign has focused on the fact that few jobs are really torturous that once a person gets in his exploitation to an unimaginable extent is certain. The first advertisement is showing a man sitting on a chair and his lungs are wrapped on the parts of chair depicting he cannot move for anything out of his work.
The second advertisement is somewhat moderate in its presentation and visualization by showing a man as a monkey to the office since he required doing everything to keep his bosses in good humor. The punch line of the campaign is, ‘need a better job?’. The text of the campaign certainly effective as it has been placed strategically with perfect blend. The campaign was developed by Euro RSCG.
Via Twenty Four
