This is a good outdoor billboard advertising campaign for Ariel promoting its product in Argentina. The billboard aims at depicting how the Ariel effect help removing stains quickly. The spot of black stains has been strategically placed in front of the billboard on a highway. The stains was placed in such a way that any vehicle from far will realize that stains is almost in the middle of the white shirt but as he will approach closer the billboard the stains would sliding right.

This is clearly an interesting billboard advertisement. The copy of the ad reads, ‘comes out this fast’. The advertisement has been designed by Del Campo Nazca Saatchi & Saatchi, Buenos Aires.

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