This print advertising campaign by Ariel is based on the repetitive idea which has been incessantly used world over. The ad aims to convey that there is absolutely no problem working in a messy place, where stains are expected any moment, wearing designer clothes due to Ariel effect. The exaggeration of the idea has been nicely executed.

Moreover, the art direction of the advertisement is extremely good. The tag line of the ad is placed with perfect harmony with the photo. The tag line reads, ‘Don’t be afraid’. The campaign is credited to Saatchi & Saatchi, Guangzhou, China.

Via Ads of the World46128