This is an ambient advertising effort, by Ogilvy, Auckland , to make awareness among the public about the plight of children who are suffering due to Asthma.

As part of this effort, inserts were placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.”

CREDITS

Advertising Agency: Ogilvy, Auckland, New Zealand

Executive Creative Director: Jeremy Taine

Creative Directors: Basil Christensen, Damon O’Leary

Copywriters: Tom Paine, Ben Pegler

Art Director: Tom Paine

Photographer: Fraser Clements

Retoucher: Hayden Wood

Account manager: Petra Skoric490603