Bacardi is all set to challenge the Cacophony Society with their upcoming ‘Bacardi Salmon’ TV commercial. Since 1994, the Cacophony Society used to send their salmon in the opposite direction, in the annually held Bay to Breaker race through San Francisco. Ironically, the ad seems to be giving no credit to the Cacophony Society for the concept they have snatched from them.







The Ad resembles with the photos and video of the Bay to Breaker race drastically. Now this is evidently clear that Bacardi has come up with an ad without freshness. Moreover, the idea is all the way same as that of Cacophony.











Link to the video.









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