There is a tendency in which some traditional-art forms trying to be ‘modern’. This print campaign for SMUIN ballet company remembers this trend.

ballet is a beautiful art-form. However, the aesthetic experience of watching a ballet and that of watching a hip-hop is different. I am not saying that one is superior to another. We have seen how this ballet campaign became guilty in their campaign. Now, the second part.

CREDITS

Advertising Agency: Evolution Bureau, USA

Executive Creative Director: Stephen Goldblatt

Art Directors: Jeremy Stewart, Enrique Camacho

Copywriters: James Beikmohamadi, Will Zschau

Designer: Steve Knodel

VP Client Services: Kim Kline

Account Director: Rebecca Reid

Via: Pixel pasta

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