BBC has created a small animation to announce the coverage of Beijing Olympic Games. Inspired by famous Chinese mythology work,‘Journey to the West’, the film combines Chinese and Oriental art to narrate travails of three characters; Monkey, Pigsy and Sandy on a adventurous journey to the Olympics Stadium. This interesting animation will be seen in UK during the BBC Olympics telecast throughout the season. Thanks to technology and new creative platforms, Olympics telecast will be made more interesting by such small advertising gems.

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