Banking firms across the world have always drawn flak for the most trivial of reasons, simply because this sector is subject to the highest customer interaction on a daily basis. Therefore, any commercial that talks about a solution finds an audience, and quite a sizable one at that. Bank BHD is a case in point. We, the customer, seem to have more problems than pleasantries while transacting with a bank. And all we seek is a simple solution and not a complication, which has been aptly captured by this JWT creative. Marshmallows can sometimes nullify the pricks (pun intended!).

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