Bootcamps Australia launched this print advertisement campaign to promote fitness awareness among people. The campaign focuses on urging people to make exercise their daily routine as they are involved in all daily chores. The fitness chain sends a compelling message through the campaign that all must exercise to remain fit. The advertisements are showing gym equipments at places in homes that are usually used daily by the people living in it.
The idea was to establish exercise as the daily routine, which seems to be making right point here visually. The presentation of the campaign though over all can be dubbed considerably good but execution of the idea in all advertisements seems to be falling slightly short. However, the advertisement showing weights on bed is the perfect visualization of the idea. The punch line of the campaign reads, ‘make fitness a part of your life’.
Via Duncan’s Print
