Fallon and Georgia Pacific have teamed up again for a new ad campaign following the huge success of online viral campaign, Brawny Innocent Escapes.



They have launched a new ad campaign, the Brawny Academy.



The series of webisodes and the microsite, created by Fallon, launched the first mobisode featuring eight men who have been sent, by their discontented wives, to North Carolina. The step was taken in order to clean up their act under the patronage of the funnel-clad Adonis.



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