BreatheRight: sleep silently
sijo joseph | Jun 14 2009


Do you have a habit of snoring while you are sleeping? Or, are you a person who is suffering from this habit from others? Then, this spot may amuse you.

This interesting spot called ‘Theatre’, created for BreatheRight, has been developed by CBGrey/Paris. The spot invites our attention to a fully packed auditorium, where people are intently watching a long monologue. Then, among the serious faces, we see a man, blissful sleeping, completely unaware of the painful realities around him. He is sleeping silently, without any auditory evidence.

Then the tagline comes- BreathRight: Anti snoring nasal strips

This is a funny and better way to convey the message.

Credits:

Agency: CBGrey Paris

Executive Creative Director: Andrea Stillacci

Art Director: Jerome Gonfond

Copywriter: Baptiste Thiery

Production Company: Stink

Director: Les Uns

Producer:
Sylvaine Mella

Via: Adgabber

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