The ‘brown paper bag’ advertisement campaign of MacKenzie High Country Bread has been chosen winner for The Newspaper Advertising Bureau’s (NAB) September newspaper ad. The print ad campaign has been created by Publicis Mojo and the media placement has been accomplished by Optimedia. The chosen ad now will be sponsored into 2007 Axis Awards and it would mark its appearance in the ‘What’s New’ section of October AdMedia.

While awarding the first position the judges remarked,

the advertising does a brilliant job of bringing to life the traditional values of brown paper bag bakery bread.

This award from NAB exemplifies the bureau’s pledge to brilliance in the expertise of print advertising.

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