This is an extremely humorous print advertisement campaign launched by Buenos Aires Zoo announcing the arrival of kangaroos. This campaign was launched almost two years back in Argentina. The campaign aims at announcing the arrival of kangaroos using a light and indirect approach. The advertisements are showing lion and orangutan with their black eyes explaining the menacing arrival of the new guest. The advertisements are indicative in nature and to some extent a bit difficult to understand the message of the campaign.
The presentation of the campaign is considerably limping to bring out the real message in an effective way. However, the photography of the campaign is actually very remarkable and helped producing a visually good looking campaign. The punch line of the campaign reads, ‘The Kangaroos have arrived’. The campaign was developed by Del Campo Nazca- Saatchi & Saatchi, Buenos Aires.
Via Duncan’s Print
