So, there are a lot of innovative experiments are happening in advertising. We have seen many examples of business cards which are, as an attempt to stand apart from the rest, developed in a highly unconventional and unique way. Remember that edible business card? Here, this business card for a Karate club in Indonesia is definitely attracts out attention with its striking difference.
Karate came to Indonesia in 1964 and now the Federasi Olahraga Karate-Do Indonesia (FORKI) and (INKADO) include a staggering number of Dojos and Senseis. So, to catch the attention amid this cut-throat competition, a business card that has just suffered a killer karate chop has been created and it soon attracted the people.
Agency: Saatchi & Saatchi, Indonesia.
