For an optional content pack, car major Cadilac is sponsoring Xbox Live game Project Racing 3. Gamers who will download the add-on stuff will have the opportunity to drive Cadillac’s high performance V-series vehicles in the gamespace. What’s more, after placing themselves in top 100 on one of the game’s racetracks, gamers will be entitled to get “Cadillac Elite status.” Cadilac also wants to expand the program to other racing titles as well.



Call it a new in-game advertising kind that will please both the gamers as well as the marketers. Gamers get free content and advertisers reach to millions of potential gamers.



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