Wonderful creative, simple and effective, putting the message straight across (and not convex). De-busting the myth that Sandoz brand is only for growing children at their semi teens.
Headline says; You shouldn’t need support to move around. (But not showing anything bright or green, like a play field or park in springs, the Grey visual hits you right there as it so very strongly conveys the greyness of life).
Body copy reads – But, Osteoporosis can eat into your bones, making them weak and brittle. Calcium Sandoz Woman gives you the additional Calcium and Vitamin D3 that you need. It replenishes the Calcium in your body and keeps your bones strong from within.
The message is clear and loud. The visual is so strong, aligned old age sticks even without the text communicates leaves an impression.
The ad created by Saatchi & Saatchi India for Calcium Sandoz (Client)
