Well, this print campaign for Canon Pixma, appears to be lacking a serious concept. However, the photography and the way it has been presented may make this campaign noticeable.

The campaign, developed by Twofish Amsterdam, features girls announcing proudly in odd postures – my pixma, my way.

The campaign is probably trying to project the ease and quality of Canon Pixma with these ads.

CREDITS

Advertising Agency: Twofish Amsterdam, The Netherlands

Photographer: Carli Hermes

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