When a hospital looks at your tumor and diagnoses it as low-profit, we have a problem.
Some school officials may be influenced but we don’t care who your daddy is.
Hey politicians, you know when someone points two fingers at their eyes and then back at a person to let them know they’re watching them? We’re doing that to you.
These claims are presented by Chicago Tribune in its new print campaign, developed by Juniper Park, Toronto. The campaign is trying to say more about its social responsibility by claiming that it is covering the stories you need to know.
Though more importance is given to the copy, it sometimes becomes a bit lengthy. The art direction is apt for the total nature of the print campaign.
CREDITS
Advertising Agency: Juniper Park, Toronto, Canada
Chief Creative Officers: Terry Drummond, Alan Madill, Barry Quinn
Sr. Copywriter: Tom Greco
Sr. Art Director: Colin Brown
Print Producer: Mark Prole
President: Jill Nykoliation
Group Account Director: Agatha Wronecka
Account Director: Dion Aralihalli
Via: Ads of the world
