New York Times last Wednesday ran a Live In-banner infomercial ad on its website The first of its kind in New York Times website, the infomercial spot was bought by Cisco Systems. The vice president of the organization Ron Ricci, spoke to the audience for 15 minutes via the webcast or infomercial and answered to visitor’s queries for 11 minutes.



Cisco earlier has done similar streaming exercise in France, Germany and Italy but this for the first time that the company has utilized live-stream-within-the-banner format.



The TV style timetable practice looks a bit unusual because mostly online video these days are available on-demand.



Read15831