Coca Cola Brazil launched this integrated campaign with a view to collect sources for the social projects of the Institute Coca Cola. The advertisement campaign aims at conveying that drinking Coke would mean that every drop of it consumed for a noble cause. The advertisement depicting drops of coke engulfing kids in order to show that every drop is working for a social cause.
However, the mention of ‘this week’ in the text of the advertisements is slightly deviating as it may compel people to think only this week drinking coke would mean its worth every drop. Moreover, the collected amount will be diverted to the Institute to spend it on a social cause. The text of the ad reads The campaign has included print, online, radio, movies, and banners of Internet. The campaign has been designed and developed by DPZ.
Via 10 Ad
