When we have to reach an alternative audience, depending on traditional mass media may not be the best option. We have to find out new and appropriate medium to convey the message. This advertising effort from gourmet coffee house is an example for this.

Berlin is the Mecca of street art. With the creative support of TBWA\ Berlin, they developed a new concept- Coffee Heroes. They used stencils to “print” the faces of cool, alternative heroes, allowing the audience to drink their idols. Three days before the American elections, Barack Obama’s face was “printed” on hundreds of cups of coffee.

Via: Direct daily496600