This is an interesting print advertising campaign undertaken by Colgate Toothpaste to highlight its ability to fight against discoloring of teeth. The ad campaign has focused on the causes that discolor teeth generally. Coffee beans, tea bags and cigarettes have been arranged in such a manner that reflects the usual arrangements of teeth. The campaign has effectively used these props to depict discoloring of teeth.

The art direction of the campaign has been nicely executed along with the proper treatment of the basic idea for the campaign. The campaign has used effective visuals to emphasize its message. Its tag line reads, ‘Against the discoloring of teeth’.

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