Content-heavy ads, more often than not, put you off. Like the oft used cliche, there is always an exception to every norm. Thank God for that! If not for the ‘case of the exception’, creativity would never exist. And most certainly, ads like these would be trashed without any mercy. Gutsy efforts do pay off! The anti-smoking campaign designed by Saatchi & Saatchi, Amsterdam is one of the very few copy-dependent ads in the contemporary era. Simple, yet compelling, the message communicated through the ad is as engaging as the visual itself. For once, we would let the creative do all the talking ‘coz this time, the picture speaks a thousand words, literally!

Via:Zero-zed226037