This is a well articulated print advertisement campaign for Big Bazaar to highlight their unique marketing strength, ‘extreme low price’. However, even before this idea has been exercised to highlight a product by placing it in a stark different environment. Nevertheless, this advertisement campaign is very well crafted out. Further, the ad is not at all confusing and it straight way conveys the message without loosing focus.

Like the marketing strength of the company, this campaign is too cost effective. Further, the ad has the capacity to attract immediate people’s attention. The tag line of the ad is ‘Surprisingly Inexpensive’. The ad has been created by Mudra DDB Communication.

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