Does it matter how you achieve your spiritual high?
That is what United Church of Canada asks us in this new ad for promoting their discussion site wondercafe. The ad shows a cross made with two joints, not a pious attempt. Isn’t it? The ad invites us to join the discussion.
The ad intentionally crosses the boundaries of traditional religious norms. discussion site says that ‘’The United Church of Canada, we love open-minded discussion on issues that matter to you’’
It handles discussions on ‘’spiritual topics, moral issues and life’s big questions.’’
Credits:
Advertising Agency: Smith Roberts Creative Communications
Creative Directors: Malcolm Roberts, Brian Smith
Art Directors: Jenny Luong, Greg Kouts Copywriters: Brian Smith, Matt Hubbard
Photographer: Philip Rostron
