This is a remarkable television advertisement to create awareness regarding road safety launched by the Danish Road Safety council. The advertisement draws clear distinction between expressions before and after an accident that takes place virtually in no time. The advertisement proceeds in backwards direction.

The ad shows that a car driven by a lady meeting an accident and the ad proceeds backwards to show just few seconds before the driver was traveling unaware of the prospective accident which was just around the corner. The ad was created by Locomotion, Denmark.

Via I Believe in Adv57781