So, DDB folks love trees, at least they do not want to waste paper. DDB Berlin has done a curious effort to stop the unnecessary practice of printing out emails which causes needless waste of paper.
So, the agency created an application and installed it on all DDB computers.When an employee presses the ‘print’ button, he or she can watch the mouse pointer turns into a little motor saw icon accompanied by the appropriate sound. A small description field will pop up and shows the message: ‘Save paper, save trees. Please do not print out this e-mail. Thank you!’ If the user presses ‘OK’ for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel’, the saw stopped and he heard birds singing.
Via: Adgoodness
