DeBeers had launched this interesting print advertisement campaign to promote its brand name in an amusing way. The campaign has apparently adopted a light and humorous approach to promote its product. It takes a satirical viewpoint on the different instincts of men and women. This advertisement campaign was primarily aimed at men considering them as potential buyers, especially when they have to placate their wives. The advertisements are showing different jewelries along with the amusing texts appearing below against black background to emphasize diamond.
The presentation of the campaign is extremely simple and straightforward that amusingly communicates its message. The art direction of the campaign is unquestionably very impressive. The copy of the campaign forms the backbone of the entire campaign and it has been extremely successful. However, the idea of the campaign cannot be dubbed as refreshing and original as it has been used many a times before. The punch line of the campaign reads, ‘A diamond is forever’. The campaign was designed by Miami Ad School Europe.
Via Ads of the World
