If only reducing weight was as easy as deleting something online. However, it is real life, and fat people are always a subject of fun. Even the so-called animal lovers’ group once made fun of them. So, we fat people are running, jumping and climbing stairs as part of our breathless attempt to reduce the excess weight, envisaging a body shape which is similar to that of Arnold Schwarzenegger. There are many helping hands in this big effort. Look how Weight Watchers offer fat people a helping hand through its outdoor effort.
Weight watchers aims to support its members to reduce excess weight through a supportive atmosphere in group meetings. As part of this advertising stunt, a tear-off poster has been created with a message- together we get rid of pounds
CREDITS
Advertising Agency: Euro Rscg, Zurich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Nemi Gajic
Graphic Designer: Roswitha Brülisauer/Isabelle Bühler
