This billboard advertisement was launched by DHL Express to popularize its services on the ground of efficiency it shows. The advertisement aims at conveying no matter how difficult and puzzling routes for destination, DHL will deliver consignment within time. In order to emphasize this aspect the advertisement has shown a puzzle which also establishes that the company always chooses right way to reach the destination and that too repeatedly, without making mistakes.
The red ball is being rolled from one point to another depicting the tough way to reach the destination point. At the end point the ball is taken once again to the starting point on the billboard to start journey again. The huge three-dimensional billboard measuring 7 by 5 meters was placed in front of Schiphol Airport’s main entrance in The Netherlands.
The punch line of the advertisement says, ‘always the right way’. The advertisement was developed by Ogilvy, Amsterdam, Netherlands.
Via Coolzor
