Divorce Online UK has rolled out an interesting television advertisement to promote £65 online uncontested divorces. The campaign apparently aims at drawing attention towards usual high fees of attorneys, which couples are generally forced to pay. The advertisement was aired on the leading news channels in UK. The advertisement is showing a couple planning for a mutually agreed divorce and consulting with a lawyer who is demanding a hefty fee for the job. In the meanwhile, the voiceover reveals the online low cost alternative while the lawyer is being erased from the scene. Later on, the couple prepared divorce document on their laptop.
Divorce Online UK was established by Mark Keenan, a lawyer influenced by personal experience. He started the firm with a view to make divorce efficient and low-cost service to save people money. The product benefit is evidently well defined in the advertisement. The presentation of the ad is also impressive and amusing. The advertisement was created by developed at Direct Response Television Centre, London.
Via Duncan’s TV
